There’s a new, three-part Diesel series from Scandinavian Tobacco Group called Fool’s Errand, and part one should be reaching retailers on the first of April—April Fool’s Day. The series is a seasonal trilogy of annual, limited-edition releases, and the first size in the line is a perfecto called Stubborn Fool. In keeping with the theme, every box comes with an interactive game.
Measuring 5 inches by 58 ring gauge, Stubborn Fool was blended by Justin Andrews, brand manager for Diesel, and cigarmaker A.J. Fernandez, who produces the Diesel brand in Nicaragua. It consists of a Connecticut broadleaf wrapper and Honduran binder around a combination of Honduran and Nicaraguan filler. It’s intended to be a full-bodied smoke.
Andrews stated that each size of the Fool’s Errand line will be released in the spring and that an interactive game is also part of the package. Every 10-count box includes a tarot card depicting the Stubborn Fool character. (The Fool is a card found within traditional tarot decks.) On the card is a QR code that, when activated, launches an interactive game which invites the player to complete the Stubborn Fool’s errand by solving a series of riddles.
Prizes will be awarded to the top 10 participants, selected at random. New characters and prizes will follow the next two subsequent releases in 2023 and 2024.